Pop Up Banners

Businesses use exhibitions as an opportunity to connect with their market and explain the services they offer. Whether your stand is at a trade show, exhibition fair or conference, it is important that potential clients know you have gone that extra mile to make it look professional and inviting.

The main eye-catching feature of your stand will be the banner. Trivial as it may sound, a banner is not ‘just a banner’ these days. Simple flapping bits of material will not get people’s positive attention. This does not apply only to banners used for exhibition stands, but also to those used for advertising in the vicinity of your business.

So, what’s on the market? There are plenty of banners out there. Depending on the material, you can go for a basic banner, or one at the high end of the market. Think about the nature of your business, as it might be worth spending that little extra on your banners. A good quality one will be an investment that you can use for more than one purpose.

Roller banners

These are your basic banners, which as you’ll have guessed by the name, come on a stand and roll up and down as and when needed, and can be fixed to stay in place. The ideal thing about roller banners is that they are lightweight and portable, so are perfect for using at exhibitions and fairs. They are also readily available in various sizes, so can be freestanding or placed on a fixed stand in a smaller size.

Outdoor banners

Outdoor banners are fully portable, and should be retractable and double-sided. As they are easy to carry, you can change the location of your outdoor banner, making it an effective means to get close to your target audience. Good-quality outdoor banners will be weather-resistant, enduring wind, rain and snow.

Banners should be flexible, especially in the wind. Some types of outdoor banners come with a spring-loaded pole, which allows the banner to flap in the wind without being damaged. Good-quality materials and printing should ensure that the colours on the banner do not fade in sunlight.

Cassette banners

These are really easy to operate and are a cost-effective solution to banners, because you only have to purchase the stand once and replace the graphics (or ‘cassettes’) as often as you like. You can stock up on a library of promotional graphics without needing to invest in a new stand each time. In this way, you can change your banner every hour, for example, throughout an exhibition or trade fair, to highlight different products or services you offer, enlarging your marketing opportunities. You can also pre-load your stand with ‘cassettes’, when you’re on the move and require quick changes.

Pop-up banners

Pop-ups use technology to ensure fast installation and easy graphic positioning, which provides high impact. They are fairly cost-effective for any stand. They come printed on light-blocking film and are coated with scruff-resistant laminate.

Aluminium freestanding banners use magnets and contain storage areas for floodlights. Freestanding banners in metal finishes can be created on a very large scale, and while not as portable, can be very professional and sleek-looking. Most banners on this scale can be accompanied with accessories such as floodlights and spotlights.