Pop Up Banners

Website banners or just ‘banner ads’ as most name them are among the most in demand and oldest types of Internet marketing. The banner ads which come in various shapes and sizes and can be discovered acrossWorld Wide Web on lots of websites often in the design of a still or animated gif graphic showing a certain company or website, like television advert on a much lesser and ambitious scale. Banner ads are shown through website browsers such as Internet Explorer and Firefox.

The banner connects to the sponsors website and more information can then be found on that product or service.

Website banners have been around on the Internet since close to its conception and came before dominant Internet marketing such as Google Adwords and Yahoo ‘Pay Per Click’ schemes.

The success of banner marketing, excluding the overall rise of people using the Internet is helped by clever and appealing graphics, titles and catchphrases. Some even ask you to interact with the banner to get you to click to the sponsor page.

There are many many examples of banners on an almost continuous basis as you browse the web and can be found on such as Ebay, Facebook and Statcounter.

Banner Ads can be found in lots of different sizes and shapes. Rectangle, square, vertical and horizontal banner ads cover the world wide web in sizes differing between 50 pixels to 2000 pixels with many combinations in between. At first the banner ad graphic were still images with pictures, graphic design and a phrase and some kind of text. However recently animated banner ads have renewed the basic banner, especially from marketers with bigger budgets and rotate a combination of as many as five different ‘screens’ of graphics, animation and text. Smaller businesses andindividual website owners do use banners however,yet they have become a lot less commonplace, especially on web sites with high traffic as they have more visitors.

Lately updated variations of banner ads have been created in line with improved web technology and coding. This has resulted ‘pop-up’ banners that stretch over the web page that they are hosted on or that enlarge as the user moves their mouse over it. While many are not impressed with the new concepts the ads are said to have a very high success rate for the sponsors and will likely remain an advertisers favourite form of advertising on the Internet.

Since the early 2000′s new types of Web advertising have become popular, however large companies still include banner ads as part of their marketing campaign in addition to the new pay per click methods.

Prices for banner ads depend on which website they are to be shown on. Usually the more the host’s site’s traffic is the more the price will be to advertise your web banner.

Banner images take the form of jpg, png or gif file types and animation is created using a Javascript withtechnology such as Java or Silverlight.